Appropriating traditional culture - the controversy, consequences and challenges
First published: House Marques, Issue 27, March 2013
Controversies triggered by perceived misuses of the cultural heritage of indigenous peoples in trade marks and branding are garnering increased visibility. This article focuses on the current international debate concerning the extent of protection to be afforded indigenous peoples’ symbols, lore and other cultural expressions, and ways to minimize the risks associated with perceived misappropriations thereof.
Controversy over the misappropriation of indigenous people’s traditional knowledge, traditional cultural expressions and expressions of folklore may touch various industries including fashion, alcohol, sports, toys, music, tobacco, pharmaceuticals or cosmetics and may even touch government departments.