Arts, Marketing and Media
Intellectual property rights are at the core of the arts, marketing and media industries. In the public sphere, a company's brand, designs and other livery are the foundation of customer perception.
A name, image, logo, specific design, sound or other patentable innovation are of paramount importance to public brand recognition. These can be the most valuable assets to an individual or company in the creative industries.
Behind the scenes, IP rights are the backbone of crucial transactions that protect your interests. These rights impact the negotiation of contracts and agreements involving copyright, licensing of goods or services, protection of confidentiality or the commercialisation of creative projects.
Creating an IP strategy can safeguard your ideas from being copied or piggy-backed – from creation to market. Like any good marketing strategy, a corresponding IP strategy allows the development of these assets by utilising a range of available IP rights.
At Davies Collison Cave, we give our clients the assistance required to protect, enforce and exploit their intellectual property interests. Our team of specialists can provide strategic commercial advice specific to your industry, and assist in:
- protecting and enforcing trade marks, patents and designs
- registering domain names
- negotiating and drafting agreements and licenses
- protection of confidentiality
- image protection
- litigation and dispute resolution.
In relation to marketing, our team has experience in negotiating the full range of marketing contracts including:
- Distributorship agreements
- Reseller agreements
- Value added remarketing agreements
- Teaming agreements
- Research and collaboration agreements
- Research agreements
- Alliance agreements
- Sales consultancy agreements
- International partner agreements
- End user transfer agreements
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