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Our focus on patents, trade marks and other intellectual property means that we offer our clients an unparalleled depth of knowledge and a complete suite of IP services.

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Trade mark advice: strengthen your competitive edge

Trade marks enable people to identify your product or service so they may become powerful and valuable business assets. They communicate the core value of your product or service and foster customer loyalty. Trade mark protection is a business imperative and the best protection is obtained by way of registration. We are experts in the trade mark registration process.

Our trade mark services: strategy, registration and defence

Davies Collison Cave trade mark attorneys act for businesses in all market sectors, from established multi-national organisations to start-up ventures.

What is a trade mark?

A trade mark is a sign which distinguishes your goods and services from those of another business. Slogans, logos, package shapes, colours and even smells can be registered as trade marks.
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Davies Collison Cave: Australia’s most experienced and talented trade mark firm

Since filing Australia’s first trade mark application in 1906, Davies Collison Cave have registered over 35,000 trade marks and become Australia’s largest and most respected trade mark practice.

  • All of the firm's senior trade mark partners have been named as one of Australia's leading trade mark law practitioners in Managing Intellectual Property's Expert Guide.
  • Trade mark partners Michael Wolnizer and Trevor Stevens were recently named in the World Trademark Review 1000 guide to trademark legal services, with comments from clients emphasising their responsiveness to client needs and breadth of experience.   
  • Trade mark partners Trevor Stevens and Christine Lowe, were recently named by the Australian Financial Review in its “Australia’s 100 Best Lawyers” profile. 
  • In 2006, the International Who’s Who of Business Lawyers surveyed the Australian profession and recognised Trevor Stevens as Australia’s leading trade mark lawyer for trade mark opposition proceedings.
  • Marion Heathcote and Trevor Stevens have both held Board positions on the board of the International Trade Mark Association, the world’s leading association for trade mark professionals.
  • Partner Brett Lewis has been named as one of Australia's leading Trade Mark Law practitioners in Managing Intellectual Property's Expert Guide, and recommended as a leading Victorian Intellectual Property Lawyer in Doyle's 2010 Guide to Australian Legal Profession.
  • Marion Heathcote was recently presented with the award for the Advancement of Trade Mark Law by INTA. The Award is presented to individuals whose participation and efforts during the year have led to the advancement of substantive trademark law and practice.
  • Michael Wolnizer is Chairman of the INTA Subcommittee - Trade marks Office Practice - Asia Pacific/Canada Region. He is also Leader of the INTA Asia Pacific Membership Recruitment Council.
  • Adam Sears is Chairman of the INTA Subcommittee – Legislation and Regulation – East Asia and Pacific.
  • In a Butterworth’s Legal Profile survey of in-house counsel, one of DCC’s clients provided the following statement about Christine Lowe: “She is outstanding. I think she is, if not the best, one of the best professional service providers I have ever dealt with. She is practical, thoughtful and extremely customer-focused.”

Get in touch

Davies Collison Cave has been registering and protecting trade marks for over 100 years. Our experience and focus mean that you get the best advice and an international perspective. We encourage you to meet our trade mark attorneys and get in touch to see how we can help you.